Benjamin Moore Introduces Booger-Color Paints
Montvale, New Jersey (AP) – Seeking to tap into parental frustration over their children’s apparent addiction to spreading the contents of their noses on every available surface, the paint manufacturer Benjamin Moore & Company has begun marketing a line of paints to match the colors and textures of dried human nasal mucus.
The Pick-A-Paint series includes twenty-five different shades and five textures. With the selection, Benjamin Moore hopes to capitalize on the Sisyphean enterprise of keeping the walls of a house clean while children under the age of 14 inhabit it. Instead of actually trying to wipe – or, more likely, scrape – boogers off the wall, parents will now be able to paint entire walls or rooms the color of mucus and subsequently ignore the camouflaged boogers.
“Everyone can breathe more easily with Pick-A-Paint,” reads the company’s press release announcing the product launch. “Parents will love the convenience of never having to see these unpleasant sights on the walls. Children will never have to worry about waiting the excruciating twelve seconds it might take to get to the nearest available tissue to free up their nasal passages. And we at Benjamin Moore will be thrilled to know we’ve contributed to humanity by eliminating a major source of tension between parents and children.”
Company executive Dryden Crustee disclosed in an interview that Benjamin Moore expects certain selections from the new series to fare better than others. “There’s obvious demand for brownish-ocher-green with dark flecks,” he said, explaining that numerous focus groups of parents had ranked as “most disturbing” the discovery of blackish booger remnants festooning the walls above their children’s beds. “But we also found that some parents would appreciate the occasional shiny streak, to help mask the smears that inevitably result from some methods of booger disposal.”
Also available will be chunky streaks of red to mimic the occasional bloody boogers that parents often find, and paints that flake ever so slightly to replicate the texture and experience that wet mucus provides after it dries.
Benjamin Moore intends to roll out distribution of the new paints in January, initially along the eastern seaboard and gradually moving westward through 2014 and 2015. The parent company, Berkshire Hathaway, expects the stock price of Benjamin Moore to increase following the release of the products, betting that the appeal of Pick-A-Paint will stick.