Mightier Than The Pen

Making The World A Bitter Place

Bloomberg Administration to Regulate Birthday Party Goody Bag Contents

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lootNew York, NY (AP) – Continuing his efforts to employ mayoral authority to stem the rising tide of obesity, New York City mayor Mike Bloomberg launched another initiative today aimed at curtailing children’s consumption of fatty, sugary foods, this time as part of the treats traditionally distributed by the birthday celebrant to his or her departing guests.

The goody bag, or loot bag, as it is known in some quarters, traditionally contains several sweets and greasy or salty snacks, and sometimes cake or cookies. Some versions also include a small game or toy, but the focus of the new initiative – and of the kids who receive the bags – remains on the food portion of the contents.

Pending approval by the City Council, the measure would limit such bags to a single “fun size” sweet or salty treat, with the remainder of the contents comprising unprocessed fruits or vegetables and no more than 2 ounces of starchy, unsweetened material such as crackers or pretzels. Non-food items are not subject to the new legislation, and no limits would be placed on the quantity or type.

Earlier versions of the measure had a proposed mandatory inclusion of information on the importance of healthful eating habits, but according mayoral aides, Mr. Bloomberg quickly realized that such a requirement would be cumbersome and would necessitate further bureaucratic involvement to produce or approve such material and provide for its adequate distribution throughout the five boroughs.

The mayor’s previous anti-obesity initiative sought to ban the sale of large-size soft drinks. Though that measure passed the City Council, a subsequent lawsuit and opposition by the soft drink industry resulted in its cancellation. The goody bag industry does not enjoy the same financial and political clout as the soft drink companies, and experts expect the measure to remain on the books if it passes.

“Odds are this one will do well,” said N. Annie State, a political analyst for the journalĀ Welfare Mom’s Day. “The snack food industry is too fragmented to put up much of a fight, and parents everywhere are getting more and more health-conscious.”

Other experts disagreed. “The demographic that actually puts together goody bags is not the demographic that suffers most from childhood obesity,” noted Ray Syst, who writes about diet and class issues for Time Magazine. “The people who buy the junk food in quantity are the ones who don’t have time to prepare a wholesome birthday party to begin with – they’ll just take the kid out to Burger King or some pizza place. This legislation misses the point entirely, and inconveniences people without accomplishing its goal.”

Syst said a better initiative would be to institute a minimum age for fast food items such as most states already have for tobacco products and alcoholic beverages, but acknowledges that would be an uphill fight even in regulation-friendly sates such as New York. Alternatively, he suggested, bag manufacturers could be required to print warnings regarding the dangers of overconsumption of unhealthy foods, much in the way cigarette packages must feature such a prominent label.

At press time, a crowd of several hundred parents from Park Slope, Brooklyn, were protesting the overuse of Dora the Explorer themes at birthday parties.

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Written by Thag

May 29, 2013 at 9:12 pm

2 Responses

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  1. Hmmm. Methinks this goes too far.

    Susan L Daniels

    May 30, 2013 at 12:33 am


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